Advertising Standards Authority bans five UK ads for “misleading impressions”
Nice console games 
The
UK
Advertising
Standards
Authority
has
banned
five
advertisements
for
social
casino
games
on
the
grounds
they
were
“misleading.”
The
ASA
challenged
ads
from
Gamehaus,
Huuuge
Global,
Mobee
Co,
SpinX,
and
Zeroo
Gravity
Games,
stating
the
advertisements
“failed
to
make
clear”
that
people
“couldn’t
win
or
withdraw
any
real-world
money.”
Due
to
the
“misleading
impressions”
stated
in
the
adverts
–
all
of
which
were
made
on
TikTok
–
the
ads
were
removed
and
subjected
to
an
assessment
by
the
ASA.
“These
rulings
form
part
of
a
wider
piece
of
work
on
paid-for
gambling-like
ads,
identified
for
investigation
following
intelligence
we’ve
gathered,”
the
ASA
said.
“The
rules
are
clear,
these
ads
shouldn’t
mislead
consumers
by
creating
the
impression
that
they
can
win
real-world
prizes
if
this
isn’t
the
case.”
Mobee
Co
was
further
referred
to
the
Committee
of
Advertising
Practice’s
compliance
team.
None
of
the
ads
are
permitted
to
appear
again
in
their
current
forms.
TikTok
told
the
ASA
that
“restrictions
applied
to
the
advertising
of
social
casino
games
on
their
platform
and
that
included
the
prohibition
of
content
implying
that
users
could
earn
real-world
money
or
where
direct
comparisons
to
gambling
were
made.”
The
ads
have
since
been
removed.
