EA
says
it
expects
to
“outpace
market
growth
and
drive
margin
expansion
through
fiscal
year
2027.”
At
a
recent
Investor
Day
event,
EA
shared
its
long-term
growth
strategy,
providing
“an
in-depth
look
at
the
initiatives
driving
its
three
strategic
pillars”
and
confirmed
it
was
“on
track
towards
the
high
end
of
the
net
bookings
guidance”
for
the
second
fiscal
quarter
ending
on
September
30,
2024.
It
also
stated
its
belief
that
“AI
drives
efficiency,
expansion,
and
transformation
to
accelerate
its
business.”
Stressing
the
importance
of
its
EA
Sports
brand,
the
megacorp
outlined
plans
to
introduce
a
new
“socially-driven”
EA
sports
app,
which
will
offer
“a
combination
of
sports
content,
live
sports
data,
social
messaging,
interactivity
and
gaming
centred
on
Global
Football.”
The
service
will
be
soft-launched
in
Spain
across
Android
and
iOS
devices
later
this
year.
It
also
announced
a
new
“modern-day
next-level
Battlefield
experience”
which
will
go
out
for
community
testing
in
early
2025.
“We
are
excited
to
unveil
an
in-depth
look
inside
the
growing
scale
and
scope
of
our
IP
portfolio,
as
we
accelerate
engagement
and
social
connection
in
and
around
our
biggest
franchises,”
said
Andrew
Wilson,
CEO
of
EA.
“We
are
also
introducing
new
experiences
and
leveraging
innovative
technology
to
serve
our
global
communities
and
attract
new
audiences,
as
we
continue
to
transform
our
business
and
shape
the
future
of
entertainment.”
“We
are
committed
to
growing
our
business
at
scale
and
expanding
operating
margins
through
a
disciplined
approach
to
capital
allocation,”
added
CFO
Stuart
Canfield.
“Our
strategy
gives
us
confidence
we
can
significantly
outpace
market
growth
through
fiscal
2027.”
EA
was
one
of
several
major
games
companies
–
including
Epic
Games
and
Roblox
–
recently
accused
of
misleading
consumers
into
spending
money
by
the
European
Consumer
Organisation
(BEUC).
