Latino Representation in Gaming Coalition wants more transparency and representation in games
A
number
of
US
Latino-serving
organisations
have
banded
together
to
form
the
Latino
Representation
in
Gaming
Coalition
(LRGC).
The
organisation
says
that
as
72%
of
US
Hispanics
aged
13
and
older
self-identify
as
gamers,
and
Latinos
are
32%
“more
likely
than
other
populations
to
consider
gaming
their
main
source
of
entertainment”,
the
industry
should
“see
us,
hear
us,
and
respects
our
power.”
National
Hispanic
Media
Coalition,
Hispanic
Heritage
Foundation,
Congressional
Hispanic
Caucus
Institute,
MANA,
Latinx
in
Gaming,
Hispanic
Association
for
Corporate
Responsibility
and
Latino
Corporate
Directors
Association,
Estuardo
Rodriguez,
and
lawyer
and
Democratic
representative
for
Texas’
20th
congressional
district
Joaquin
Castro
have
partnered
to
bring
“more
transparency,
greater
representation
in
industry
and
content
for
Latinos.”
The
group’s
purpose
is
to
push
for
more
transparency,
a
greater
Latino
presentation
in
the
games
industry,
a
better
representative
content,
development
of,
and
greater
representation
of,
Latino
creators,
and
“fomenting
an
inclusive,
inviting
environment
for
Latinos
interested
in
the
industry.”
“Today,
video
games
are
playing
as
large
a
role
as
the
media
I
grew
up
with,”
said
Congressman
Joaquin
Castro.
“As
a
Congressman,
I’ve
worked
to
improve
Latino
representation
across
all
sectors
of
American
entertainment,
including
television
and
publishing.
Latino
gamers
dominate
the
video
game
market
and
prop
up
the
industry’s
profits,
and
we
deserve
to
see
our
stories
and
voices
fully
represented.”
Brenda
Victoria
Castillo,
president
and
CEO
of
the
National
Hispanic
Media
Coalition
added:
“As
a
Native
woman,
as
a
Latina,
as
someone
who
watched
my
Native
and
Latino
son
grow
up
playing
games,
this
coalition
is
personal
for
me.
“Games
are
everywhere
these
days,
and
we’re
also
plugged
into
the
world
of
gaming
through
our
phones.
With
Latine
individuals
playing
video
games
more
than
any
other
group,
it
has
never
been
more
important
to
have
the
games
we
play
reflect
the
positive
stories
and
portrayals
our
communities
want
to
tell.”
