Playtika
has
acquired
mobile
developer
Superplay
for
$700
million.
The
company
announced
an
additional
contingent
consideration
of
up
to
$1.25
billion,
“subject
to
Superplay
achieving
certain
financial
targets”
over
the
next
three
years.
This
will
be
funded
by
cash
“generated
from
ongoing
operations
and
Playtika’s
balance
sheet.”
Playtika
says
the
acquisition
is
“expected
to
move
the
needle
for
[its]
proforma
growth,”
with
Superplay’s
current
titles
Dice
Dreams
and
Domino
Dreams
in
addition
to
two
titles
currently
in
development.
Superplay
was
founded
by
former
Playtika
staff
Gilad
Almog
and
Eyal
Netzer,
alongside
industry
veteran
Elad
Drory.
Superplay
will
be
led
by
Gilad
and
Eyal
as
its
own
studio
within
Playtika
following
the
acquisition.
“We
see
the
acquisition
of
Superplay
as
a
key
move
in
strengthening
Playtika’s
leadership
in
mobile
gaming,
driving
growth
with
scaled
titles,
and
unlocking
new
opportunities,”
said
Playtika
CEO
Robert
Antokol.
“Superplay’s
proven
talent
and
success
in
navigating
complex
environments
align
seamlessly
with
our
team.
Together,
we’re
expanding
our
ability
to
deliver
exceptional
experiences
to
players
worldwide.”
Superplay’s
Almog
and
Netzer
added:
“We’re
incredibly
excited
for
this
opportunity.
It
is
a
testament
to
our
amazing
team
who
bring
creativity
and
passion
to
everything
we
make.
With
Playtika’s
backing
and
support,
we’ll
continue
growing
the
most
memorable
and
engaging
games
in
their
category,
and
exchange
knowledge
that
will
propel
each
other
to
new
heights.”
Earlier
this
year,
Playtika
announced
it
was
aiming
to
spend
$1.2
million
on
mergers
and
acquisitions
over
the
next
three
years.
