Ubisoft’s
share
price
has
tumbled
once
again
after
a
minority
investor
called
for
the
company
to
go
private.
Ubisoft’s
stocks
took
a
hit
last
week,
falling
by
more
than
10%
in
two
days
following
the
release
of
Star
Wars
Outlaws.
At
the
time,
the
share
price
of
Ubisoft
Entertainment
SA
fell
to
€15.34,
the
lowest
it’s
been
since
2014.
The
firm’s
market
cap
was
then
€1.97
billion.
Now
shares
have
plunged
even
further,
closing
7.1%
down
on
Monday,
September
9
at
€13.67.
WSJ
reports
that
Juraj
Krupa
of
AJ
Investments
and
Partners
has
written
an
open
letter
to
the
board
outlining
its
“deep
dissatisfaction
with
the
current
performance
and
strategic
direction
of
the
company.”
Consequently,
the
Slovakian
hedge
fund
is
calling
for
CEO
Yves
Guillemot
and
the
board
to
“take
Ubisoft
private
or
allow
it
to
sell
to
strategic
investor.”
Stating
that
Ubisoft
is
a
“great,
undervalued
company”,
the
minority
stakeholder
–
which
holds
less
than
1%
–
is
also
calling
for
a
“change
of
the
current
management”
and
a
“new
CEO
who
will
optimise
the
cost
and
studio
structure
for
more
agile
and
competitive
company
as
Ubisoft
should
be.”
“Ubisoft
at
current
state
is
mismanaged
and
shareholders
are
hostages
of
Guillemot
family
members
and
Tencent
who
take
advantage
of
them,”
the
hedge
fund
asserts.
“Management
is
focused
on
pleasing
investors
with
beating
quarterly
results
and
not
focusing
on
long-term
strategy
to
provide
exceptional
experience
for
the
gamers.”
Ubisoft’s
share
price
has
fallen
more
than
50%
over
the
last
year,
taking
it
near
a
10-year
low.
